Picture this – Being a young entrepreneur; Martin had always dreamed of running his Shopify online store. He turned his dream into reality once he launched the store, selling two-wheeler accessories and parts. However, he faced a common hindrance: attracting the right customers.
Martin noticed that most of the visitors were window shoppers- those who browsed his store but have yet to make a purchase. Moving forward, Martin researched and found some critical issues with the present Shopify store. He fixed the issues, added previous customers’ reviews, and added the sales pitch on the homepage.
With all these strategies incorporated, Martin turned tire kickers into loyal customers. Also, he spectated a drastic increase in sales and positive reviews, which helped him to build a solid brand image.
Isn’t that satisfying for a seller like you?
If you’re facing issues like Martin and want your Shopify store to attract more potential customers, you need to increase the Shopify conversion rate by incorporating some proven tactics.
How can you increase the Shopify conversion rate?
Read on to find the answer!
What is the Shopify Conversion Rate?
When a visitor visits your Shopify store and takes the desired action, it can be considered a conversion. This involves making a purchase, filling out a sales form, adding products to the cart or subscribing to the newsletter. Your Shopify website aims to convert window shoppers into buyers, which can be turned into brand advocates later.
Conversion rate is an essential metric for Shopify store owners as it enables them to track the figures. In other words, it's a KPI or key performance indicator of how well the store is performing. For instance, if your site has two conversions and 100 visitors daily, the conversion rate for the specific day is 2%.
A good conversion rate indicates visitors find your store appealing and relevant to their requirements. On the other hand, a bad conversion rate suggests that there may be some serious issues regarding your store design, marketing strategy and usability. These rate matters influence the factors of store performance, while helping you to achieve your goals.
What is a Good Conversion Rate in Shopify?
According to a survey done in 2022, the average conversion rate for Shopify stores is 1.3%. So, a good rate should be above that. However, it depends on several factors in the industry you’re operating. The general benchmark of a good conversion rate is 2-3%, which means that for every 100 visitors to your store, you can expect 2-3 of them to purchase from your store.
What is a Bad Conversion Rate in Shopify?
According to Popupsmart, if your store's conversion rate is below 0.5%, it’s bad. Even less than 0.1% conversion is considered one of the worst-performing stores. For example, if you haven’t optimized the SEO of your store or there are low-quality product images, chances are higher that your store will lack the desired performance.
You can fix it once you start incorporating the tactics mentioned below.
12 Proven Ways to Increase your Shopify Store Conversion Rate that Boosts your Average Order Value
Do you want to leave your store underperforming? The answer is NO. Most Shopify store owners have implemented proven tactics and got the desired results. You can also start incorporating the same. Here’s how:
1. Improve SEO
SEO is one of the primary factors you should consider for maximizing your store's conversion rate. Optimizing SEO that involves on and off-page activities will ensure that the website shows on Google SERP. To attract traffic to the store, you should know the key phrases the users type to find your product. Based on that, focus on those keywords along with LSI key phrases.
Additionally, use short and punchy URLs accompanied with keyword-focused meta descriptions. Doing these will help to attract more visitors to your store, especially those who are interested in the product that you’re selling.
2. Develop a Conversion focused Homepage
First impressions are the last- and you have only 50 milliseconds to make a good impression! To win the hearts of a user, you should enticingly design your store homepage. Not only should it be appealing, but the information must be on the home page. Also, add product costs, why it’s different from others, how it benefits a user, customer reviews and a compelling CTA or call to action. Performing the same will enable you to produce a conversion-focused home page. This will create trust, build authority, and convert like crazy!
3. Remove “Return to Cart” Button
If you have a “Return to cart” button on the store, then it might cause a distraction for the buyers. Even, it may lead to cart abandonment. You can remove the button to simplify the checkout procedure. This will help the buyers to stay focused while completing the checkout.
For example, a customer has added three items to the cart and clicked the checkout option. If there is no ‘return to cart “button, the customer won’t be able to backtrack. This will not be abandoning the purchase, which can be an option.
4. Provide Guest Check Out Options
Every user is not ready to create an account while making a purchase. You can give them the option of guest checkout to reduce friction. This will enhance the user experience and increase the chances of return buying.
For instance, Robert wants to buy a product through your store. However, he isn’t ready to create an account. With the guest checkout option, Robert can buy the product without creating an account. If he likes the product, he may create an account. This will make the entire procedure smooth yet effective.
5. Add Product Images and Videos
An appealing product page starts with crisp, real-life product photos. These pictures will speak about your product as the users don’t see what you’re selling them in real-time. Once you add detailed photos with product descriptions, the buyers feel more intrigued. In fact, it can assure you return buying if the product quality matches the buyers’ expectations.
Not only the photos, and product videos also play a pivotal role in creating an impression. According to Predis.ai, engaging Shopify product videos can help your store stand out from the rest. Even, using the videos for your social media will increase the engagement rates, followed by improving the conversion rates too.
You can use VidyBack to create compelling videos with pre-made templates. You only need to spend a few minutes to create your next product video. Start your 7-day free trial today!
6. Make Load Times Fast
Load time significantly impacts whether the users will stay on your site or not. According to Google, 53% of mobile visitors will leave your store if it takes more than three seconds to load. You may have a dozen plugins in the store for different purposes, which will slow down the loading process.
Consider removing the plugins which are no longer in use. Also, compress the images and switch off the Shopify theme features, which the customers no longer use. This will make the load times faster, enhancing the buying experience. Overall, it will help to increase the conversion rate.
7. Ensure Mobile Responsiveness
Do you know that eight of 10 customers use their smartphone to buy a product/service? If you’re neglecting that, you simply leave money on the table! On that note, you must consider mobile devices while optimizing your store’s performance. Making the store mobile responsive will help to create more conversions while creating a satisfying experience for the users who might be busy performing regular chores.
8. Add Intuitive Navigation Options
If the customers are exploring your store through the navigation bar, they might have options in their minds. You can group the products into five to six categories while adding the subcategories to a drop-down list.
For example, you’re selling CBD products, and the navigation bar should include CBD gummies, ointments and other edibles with a dropdown functionality to offer the visitors a more granular option.
9. Add an Exit Intent Pop-Up Button
If a user is about to leave the store without making a purchase, an exit-intent pop up will help to convince him/her. These buttons can also offer attractive discounts or encourage visitors to subscribe to a newsletter. In other words, this button helps convince the users yet to take action.
For example, if you’re selling dog food products, you can add an exit intent pop-up to offer visitors a 10% discount on the first purchase. This will help gain the visitor’s attention while encouraging them to purchase.
10. Offer Free Return and Shipping
Higher shopping costs are one of the primary reasons for cart abandonment. If the customer feels that he/she is paying too much shipping cost, the cart will be immediately abandoned. On the other hand, if the customer is unsure about the return policies, he/she may leave the store.
Offering free returns and shipping is a powerful way to reduce cart abandonment while increasing conversions by encouraging buyers to spend more.
For instance, your store can offer free shipping on all orders above $60, with a hassle-free return policy. This will help to reduce cart abandonment while encouraging customers to make bigger purchases.
11. Showcase Customer Reviews
The value of social proof can make things easier for the betterment of your store. Once the real customers vouch for the quality of your product, it instantly gains credibility. Add the reviews on your store to show how effective your service was for your past clients. In a nutshell, this will enhance the image of your brand.
Ready to Grow Your Ecommerce Store?
Now that you’ve seen incorporating the strategies in your Shopify store can enhance the conversion rates. It’s time to answer one simple question:
What’s the first thing you will change to increase the conversion rates?
You can start by improving the SEO and implementing enticing product images/videos. So, get ready and take the plunge to make the most from your Shopify Store. We can’t wait to see you grow!
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