Shopify and Wix are robust, code-free website builders with built-in tools to help create a personal blog or more complicated applications, like an enterprise-level hub for online businesses. It includes built-in tools for scheduling, branding, marketing, eCommerce, and more. Since this is an online store, merchants need a trusted way of getting their products to their target customers who are active in the online space. One way to present store products to customers is through video ads.
Merchants can raise the caliber of their services by using videos to advertise the products in their Shopify or Wix stores. The program or application used to create the video ultimately determines how long it takes to produce each product video and its quality. The big question is: can professional videos be created for Shopify and Wix in a few minutes?
The answer is yes, but before you learn about the best tool and how to create professional videos for Shopify and Wix in minutes, let's look at some factors you must consider before creating videos for Shopify and Wix.
Why create professional videos for Shopify and Wix?
There are various reasons why video content is becoming more and more important on online e-commerce platforms like Shopify and Wix:
- Video content naturally has a greater visual impact and engagement than text or still images. They are a powerful medium for spreading messages and information because they can grab attention quickly and hold it for extended lengths of time.
- Due to its accessibility and convenience, video content is preferred by modern consumers. Videos offer a fully immersive experience that has the power to arouse feelings, foster trust, and produce memorable brand interactions.
- The need for video content has grown as social media influencers and platforms that let users share videos have become more popular.
- Search engines prioritize videos over other content when displaying results, making it easier for companies to reach their target market. Websites with video content should see an increase in organic traffic and visibility as a result of their improved search engine results page (SERP) ranking.
Videos are an effective storytelling and branding tool. They enable companies to vividly present their goods, services, and principles, building stronger ties with their target market.
Facts about how videos increase sales and user engagement
Wix and Shopify allow you to quickly and easily create a website to sell products online. Empirical studies reveal that 84% of buyers are persuaded to buy a brand's video. For instance, adding a video to a landing page can boost conversion rates by 80% and boost return on investment (ROI).
Social media platforms see the most engagement from videos that are two minutes long. Again, search engines rank websites that use video content to relate information to visitors, which is why financial experts recommend video ads for online stores. Websites featuring videos have a 53-fold increased likelihood of appearing on the first page of Google search results.
Additionally, 90% of marketers who use video assert that they are helping their brands become more well-known. A resounding 89% of consumers are hungry for more brand video content. This suggests that videos are not just a fad but rather a growing and engaging form of communication for viewers.
Here are some tips on how to make videos for your product if you have decided that videos should be a part of your marketing strategy, especially if your online store was created using Shopify or Wix. Below is a thorough breakdown of the steps needed to create a professional video for Shopify and Wix.
How to create a professional video for Wix and Shopify
Before you can produce a polished video for Shopify and Wix, here are some factors you must consider.
Step 1: Plan out your video and what it is for
It is crucial to plan the format and content of your video to track its contribution to your company's value. For this to happen, you must understand your target audience, your video goals, the places you intend to post them, and the equipment you will need to produce these videos.
Step 2: Choose the best Video app, tool, and resources to help you make a video (without hiring a professional)
The best method to choose the Wix or Shopify video tool that best suits your needs is to evaluate them. Unlike in the past, you do not always need expensive equipment or even your own footage to make videos. All you need to start making videos is a concept and an idea of what you want to use it for. You can install the necessary tools from the Shopify and Wix app stores.
Step 3: Add information to videos using terms that your target audience can easily assimilate
When making a professional video for Wix or Shopify, the details you include need to be carefully thought out. While the clarity of the images in your videos helps customers get to know your products, the information you provide helps them understand how the products address their problems.
How to create professional videos for Wix and Shopify in minutes using one of the top video platforms
The VidyBack Web App, which we will use in this example, is one of the best tools available to merchants for quickly and simply creating high-quality videos for Shopify and Wix. This tool is well known for its ability to easily integrate with a large number of online businesses across multiple industries. Below are the instructions for using this tool to create videos on Wix or Shopify.
Step 1: Log into your Shopify or Wix store
Step 2: Navigate to the app store (Shopify app store or Wix app store)
Step 3: Search for the VidyBack app, download, and install
Step 4: Launch the app, then select a product
Step 5: Choose your preferred video template
Step 6: View product details, edit if required
Step 6: Preview the ad before hitting the publish button
Note: You can share the created videos on social media platforms where you have an online presence directly from the VidyBack app.
Conclusion
As the digital landscape evolves, video content is expected to play an increasingly significant role in shaping online experiences and customer interactions. Utilizing the top video apps is essential if you want to create engaging content, increase website traffic, and meet your marketing goals. A professional video for Shopify and Wix can be quickly created by merchants using the good video making apps.
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